Events sent to Klaviyo
When a review-related action happens in Yuko, the matching event is sent to Klaviyo with the customer’s email as the profile identifier.| Event ID | Display name | Fires when |
|---|---|---|
order_review_request | Review Request | A review request is triggered for an order |
review_request_sent | Review Request Sent | A review request email is delivered |
review_submitted | Review Submitted | A customer submits a review |
review_approved | Review Published | A review reaches Published status |
review_reply_added | Review Reply Added | You post a merchant reply to a review |
Event properties
Each review event carries the fields below, so you can filter Klaviyo flows and segments on them:| Property | Description |
|---|---|
review_uuid | Yuko’s unique ID for the review |
email | Customer email (also used as the Klaviyo profile identifier) |
rating | Star rating 1–5 |
status | Current review status (e.g. approved, pending) |
review_title | Review headline |
review_content | Full review text |
product_name | Name of the product reviewed |
has_photos | true if the review includes photos |
has_videos | true if the review includes videos |
is_verified | true if the review came from a verified buyer |
created_at | ISO timestamp of review creation |
rating, has_photos, and is_verified to build highly targeted flows without writing any Klaviyo-side logic.
Connect Klaviyo
Get your Klaviyo private API key
In Klaviyo: Account → Settings → API Keys → Create Private API Key. Grant scopes for Events and Profiles (read/write).
Example flows you can build
Thank-you flow after a 5-star review
Trigger:
review_approved where rating = 5
Actions: Send thank-you email, tag profile as “Advocate”, add to a referral list.Win-back on low ratings
Trigger:
review_approved where rating ≤ 2
Actions: Wait 24 hours, send personal apology email with a 20% off coupon, notify support in Slack.Photo-review spotlight
Trigger:
review_approved where has_photos = true
Actions: Route the review to your UGC tooling or a social-proof app.Verified-buyer nurture
Segment definition: customers with at least one
review_approved where is_verified = true
Use: Early-access launches, loyalty perks, referral invites.Where to run the flow — Yuko Workflows vs Klaviyo Flows
| Use case | Better in |
|---|---|
| Review request and reminder sequences | Yuko — built-in, tuned for deliverability |
| Photo review rewards / coupon on submission | Yuko — generates coupon and sends email in one step |
| Win-back, re-engagement, multi-touch nurture | Klaviyo — stronger segmentation and multi-channel |
| Cross-channel (email + SMS + push) | Klaviyo — multi-channel orchestration |
Disconnect
Account → Integrations → Klaviyo → Disconnect. Disconnecting stops future event sync. Events already delivered remain in Klaviyo’s history.Need Help?
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Contact Support
Reach our team at yukoreviews.com/supportResponse time: Within 24 hours
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